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Calling Cards
About
These Calling Cards are a personal project for self-promotion. Inspired by the decorative and ornamental design of the Victorian calling card, I aimed to revive the calling card using ornament and pattern from each of my projects. Each card is sent individually to recipients, making for a slow and curious discovery of my practice, with the last card providing my contact details. I explored using a cream-textured stock with a weight of 300 gsm, alongside my personal brand colours, to bring my identity and work to life.
These Calling Cards are a personal project for self-promotion. Inspired by the decorative and ornamental design of the Victorian calling card, I aimed to revive the calling card using ornament and pattern from each of my projects. Each card is sent individually to recipients, making for a slow and curious discovery of my practice, with the last card providing my contact details. I explored using a cream-textured stock with a weight of 300 gsm, alongside my personal brand colours, to bring my identity and work to life.
ZARA LOUISE MELVILLE