Glass ForestBotanical Garden Brand Identity & Wayfinding
Glass Forest is a visual identity and wayfinding proposal for a botanical garden that celebrates both its natural abundance and iconic glasshouse structure.
About
Rejecting reductive logo trends, the identity embodies the expressive energy of nature through hand-drawn linework that straddles the organic and the geometric.The mark is intentionally ambiguous, inviting slow recognition and reflecting the transition from the pace of daily life into the stillness of nature. Inspired by Art Nouveau and the decorative philosophy of William Morris, the system includes a bespoke pattern that evokes the density and movement of a forest, with vivid colours shining through like sunlight filtered through glass. Seed packets, printed on delicate 80gsm stock, extend the narrative and connect visitors to the garden’s heritage through tactile, story-led design. The wayfinding system features ornamental signposts and modular letterforms housed in glasshouse-style frames, designed to evolve in tandem with the garden itself. Set against a stark white backdrop, the identity allows colour, texture, and form to take centre stage. This project demonstrates a nuanced ability to translate feeling into form, transforming natural atmosphere into a brand identity that is distinctive, immersive, and rooted in place.
Rejecting reductive logo trends, the identity embodies the expressive energy of nature through hand-drawn linework that straddles the organic and the geometric.The mark is intentionally ambiguous, inviting slow recognition and reflecting the transition from the pace of daily life into the stillness of nature. Inspired by Art Nouveau and the decorative philosophy of William Morris, the system includes a bespoke pattern that evokes the density and movement of a forest, with vivid colours shining through like sunlight filtered through glass. Seed packets, printed on delicate 80gsm stock, extend the narrative and connect visitors to the garden’s heritage through tactile, story-led design. The wayfinding system features ornamental signposts and modular letterforms housed in glasshouse-style frames, designed to evolve in tandem with the garden itself. Set against a stark white backdrop, the identity allows colour, texture, and form to take centre stage. This project demonstrates a nuanced ability to translate feeling into form, transforming natural atmosphere into a brand identity that is distinctive, immersive, and rooted in place.
ZARA LOUISE MELVILLE