Meshki
Campaign Concept
This short-form campaign concept was created to showcase a romantic yet confident tone for Meshki’s formalwear collection.
About
Drawing from the structure and delicacy of lace, I developed bespoke ornamental patterns that echo the intricate detailing of the garments. These patterns were then used to frame the models and create branded backgrounds, adding texture and elegance to the campaign. With a minimal layout, restrained typography, and bold contrasts, the design strikes a balance between lightness and impact, reflecting both the visual language of Meshki and my interest in refined, decorative design.
Drawing from the structure and delicacy of lace, I developed bespoke ornamental patterns that echo the intricate detailing of the garments. These patterns were then used to frame the models and create branded backgrounds, adding texture and elegance to the campaign. With a minimal layout, restrained typography, and bold contrasts, the design strikes a balance between lightness and impact, reflecting both the visual language of Meshki and my interest in refined, decorative design.
Bespoke Artwork
ZARA LOUISE MELVILLE