Stages of Sleep Candle Collection
Packaging & Labels
The Stages of Sleep Collection for Alchemic Wick reimagines sleep-related packaging through a combination of narrative-driven design, atmospheric visual language, and strategic product positioning.
About
Each candle - 6PM Chamomile, 8PM Lavender, and 10PM Sandalwood - features a carefully considered colour palette that reflects its core ingredient and corresponding time of evening, encouraging the user to ritualise and collect each stage of the night. An ornamental cloud pattern consistently runs across the range, offering a decorative alternative to the often minimalist aesthetic associated with wellness products. This project challenges conventional expectations of sleep-related branding by proposing a design approach that is expressive, immersive, and grounded in emotional resonance. Developed under the conceptual brand Alchemic Wick, which references the idea of mental and emotional transformation through scent, the collection brings together packaging, print design, and marketing strategy to position each product as both a visual artefact and a functional cue in the progression toward rest.
ZARA LOUISE MELVILLE